You will take on the role of a Digital Marketing Specialist working for a kitchen hardware and

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Question:

You will take on the role of a Digital Marketing Specialist working for a kitchen hardware and appliance company called The Blue Chimp (TBC). TBC does not cater to young adults; their target market and the current customer base consist mainly of men, aged 35-55. This target market frequents forums for technical support, and tend to be very informed about products.

After several meetings between yourself and the executive marketing teams, TBC has narrowed down their online marketing initiatives to several specific areas; one of these initiatives is to develop an online community.

Their reason for wanting to develop an online community is because of its ease of access, potential to spread information to a wide audience, create a sense of belonging, and grow a loyal customer base. TBC also outlined that an online community can double as a cost-effective support system.

Your job as the Digital Marketing Specialist is to develop their online community. You are tasked with developing an online community management plan, which should include the following:

An online community platform analysis and final platform selection
An online community strategy outline
Online community policy and procedure guideline development

Your research should include detailed explanations and provide examples where applicable.

Using the information provided above in the case, develop an online community platform analysis and final platform selection. Explain why you chose this platform.

Develop an online community management strategy outline. For example, how will you manage your online community? What will your online community consist of? What are your growth strategy and management plans?
Develop policy and procedure guidelines for your online community; what to do in various situations, both ethical and situational.