Question: You work in a medium-sized two-story building where about 150 people work at the company ACME Inc. Fifty people make up a mobile salesforce, and

You work in a medium-sized two-story building
You work in a medium-sized two-story building
You work in a medium-sized two-story building where about 150 people work at the company ACME Inc. Fifty people make up a mobile salesforce, and they are in and out of the office all the time, always on their smartphones. Another 50 people have flexible work arrangements and do a lot of work from home. Another 25 people do call-center work and are usually on their headsets and on computers solving client problems. You are the person responsible for communicating safety issues, and your boss asks you to inform everyone in the building about an upcoming fire alarm testing procedure. Your boss explains that the last time this testing was done, several people complained about not having been informed in advance about the alarms and had difficulty doing business because of the noise. Using the information supplied in the previous paragraph, analyze your audience by responding to the following prompts: 1. Who is/are the recipients of your message? 2. What is their knowledge about your intended message? 3. What is their age, gender, education level, position? 4. What is their level of interest/investment in your message (What's in it for them?) 5. What setting/reality is your audience immersed in, and what is your relationship to it? What is their likely attitude to your message? Have you taken cultural differences into consideration? 6. What information does your audience need? 7. How do you adjust your message to your audience? 8. What are your audience's expectations? Use complete sentences and provide as much specific detail as you can

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