Your company is an established over-100 years old renowned brand name specialising in luxury watches and designer clothing. In today's e-commerce-driven era, purchasing expensive items online has become increasingly common whether it is luxury items or common consumers household products.

Younger generation consumer is often drawn to Online Shopping due to the convenience and lower prices offered by online retailers. However, the appeal of online shopping also comes with significant risks and uncertainties.

You are requested by your company to carry out a thorough research to investigate the customer acceptance for your company's luxury products through online shopping. Also, from your research, how can you mitigate the risks involved in

purchasing expensive items online and to provide insights on how consumers can make informed decisions to mitigate these risks.

Write FOUR (4)objectives of the above research with brief explanation each; according to the research objectives' principles of SMART (Specific, Measurable, Achievable, Relevant and Time-Bound).

What research methodology will you employ for your research? Justify your answer.

Answer rating: 100% (QA)

Research Objectives 1 Specific Determine the level of customer acceptance for luxury products offered by your company through online shopping platform... View the full answer