Question: Your company is considering deploying a chatbot, a virtual customer assistant, to initially handle customer service calls and, only when necessary, route callers to human
Your company is considering deploying a chatbot, a "virtual customer assistant", to initially handle customer service calls and, only
when necessary, route callers to human operators for additional assistance. You're discussing the options and concerns with your
CMO chief marketing officer to determine how best to approach this project if your company decides to move forward with the
initiative.
CMO:
I guess Im a little oldfashioned, but Im concerned this will actually be a turnoff for customers, that they'll get frustrated with
the chatbot and we'll lose business.
You:
Today's Al systems present much more natural interactions than they used to The system is learning as it goes and can even A
solve problems, B make mistakes, C selfcorrect, D autoscale, so its performance improves over time.
CMO:
That's amazing how smart computers are getting. How can customers know if they're talking to a computer or a real person?
You:
It's important to maintain transparency so customer expectations match reality. Still, we've not yet been able to develop a
computer that could pass an A IQ B Watson, CTuring, D Chatbot. There are always idiosyncrasies about how a computer
communicates that you can detect, some kind of indication that the communication is not as natural as how a human talks.
CMO:
Does it really matter if you're talking to a computer, if it means you'll get the best response every time?
You:
Well, we're making a bit of a tradeoff here. The kinds of problems we want computers to solve are too complex to write code
that will always give the "right" or "best" answer. Sometimes we just need "good enough" in exchange for getting to the solution
more quickly. Due to this complexity, Al systems rely heavily on A algorithms B heuristics C imagination Dsymbolsltem
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