Your company offers a single premium mobile phone handset and is considering offering a lower-cost product...
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Your company offers a single premium mobile phone handset and is considering offering a lower-cost product to gain more market share. Which two actions would be best to ensure the new product doesn't cannibalize the premium product's sales? Select two answers. Use value pricing for different sets of features Separate and distinguish the channels Create a bundle sales promotion including both the premium and lower-cost products Use thematic advertising messaging Use a cross-marketing promotion with the existing product Your company offers a single premium mobile phone handset and is considering offering a lower-cost product to gain more market share. Which two actions would be best to ensure the new product doesn't cannibalize the premium product's sales? Select two answers. Use value pricing for different sets of features Separate and distinguish the channels Create a bundle sales promotion including both the premium and lower-cost products Use thematic advertising messaging Use a cross-marketing promotion with the existing product
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Related Book For
Strategic Healthcare Management Planning And Execution
ISBN: 9781640553651
3rd Edition
Authors: Stephen L. Walston PhD
Posted Date:
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