Your goal: To continue your marketing plan development by considering the use of marketing research and the choice of target markets.

You're ready to dig deeper into the planning process. In this assignment, you'll consider how to gather information to answer specific marketing questions, such as what customers expect from a product such as yours and how they view competing products. You'll also take a magnifying glass to your market(s) and determine who to target and why, decisions to be documented in your marketing plan.