Question: Your organisation has won a contract to develop a strategy for information, education and communication (IEC) campaign. The client does not see the need for

Your organisation has won a contract to develop a strategy for information, education and communication (IEC) campaign. The client does not see the need for research and evaluationsince he believes, as professionals, you should know what should go straight into the strategy. Explain to the client, with relevant examples, why research is very important (give 5 reasons) 15 marks

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