Question: 3. Your organisation has won a contract to develop a strategy for information, education and communication (IEC) campaign. The client does not see the need

3. Your organisation has won a contract to develop a strategy for information, education and communication (IEC) campaign. The client does not see the need for research and evaluation since he believes, as professionals, you should know what should go straight into the strategy. Explain to the client, with relevant examples, why research is very important (give 5 reasons)

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