Your Turn Sled Dog Software Software engineers directly affect the success of many start-up companies. Suppose you are fac- ing a clean slate: A group of investors is about to create a new start-up, a specialty software company based in Laramie, Wyoming. These investors have hired you to help them determine the marketing manager's pay. What would you advise? Consider the information in Exhibits 7.3, Exhibits 7.4, and Exhibits 7.14 in making your recommendation. 1. What policy regarding external competitiveness would you advise? List the options and the pros and cons of each policy option. Offer the rationale for your recommendation 2. What forms of pay and in what percentages would you recommend? Again, offer your rationales. 3. Consider the theories and research presented in this chapter. Which ones did you use to sup- port your recommendation? 4. List three pieces of additional information you would like to have to refine your recommen- dation. Explain how this information would help you. 5. Finally, would you physically locate all the actual software development in Laramie? What if any other options would you consider