1. From a retailer perspective, how would you exhibit “simplicity” in an omnichannel world?

2. From a consumer perspective, what does “simplicity” mean to you? Is it important? Explain your answer.

3. Should every kind of retailer— small, large, discount, upscale,and so on—strive to be “simplistic”? Why or why not?

4. Based on this case, what lessons would you recommend for your college bookstore?