Direct marketing may be advantageous to sellers, but what are the key advantages of this type of

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Direct marketing may be advantageous to sellers, but what are the key advantages of this type of relationship for consumers? Why might they choose it?

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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Question Posted: Jun 09, 2018 06:46 AM

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Direct marketing may be advantageous to sellers, but what are the key advantages of this type of

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In direct marketing customers can shop conveniently x ...View the full answer

Retail Management A Strategic Approach

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