Why would a retailer use mystery shoppers rather than other forms of observation? Are there any instances

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Why would a retailer use mystery shoppers rather than other forms of observation? Are there any instances when you would not recommend their use? Why or why not?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 01:56 AM

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Why would a retailer use mystery shoppers rather than other forms of observation? Are there any instances

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Through the use of mystery shoppers retailers can obtain ...View the full answer

Retail Management A Strategic Approach

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