The consumer decision process can be either short and decisive or long and involved, depending on the
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The consumer decision process can be either short and decisive or long and involved, depending on the product or service and the involvement of the retailer. Outline this process and illustrate it with an example of a short decision process and a longer one.
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The best retailers assist shoppers at each stage in the decision pro...View the full answer
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Related Book For 
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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