1) How does music add value to businesses?

2) What type of music would you recommend that Jake play in his restaurant?

3) Identify other retail settings in which music influences consumer behavior.

Synopsis: Jake recently has been promoted to manage one of the restaurants in an Italian restaurant chain. He has an important decision to make regarding what music to play, and he identifies two promising options: playing Neapolitan music to be consistent with the theme of the restaurant or playing music from the “Top Billboard” playlist, which would cater to the regular patrons. There are benefits of each option, but Jake must decide which type of music is best for his restaurant.