Go to http://www.esri.com/library/fliers/pdfs/tapestry_segmentation.pdf and identify five segments that you would expect to be found in your zip code. Then go to http://www.esri.com/data/esri_data/tapestry.html and type in
Go to http://www.esri.com/library/fliers/pdfs/tapestry_segmentation.pdf and identify five segments that you would expect to be found in your zip code. Then go to http://www.esri.com/data/esri_data/tapestry.html and type in your zip code.” Compare the segments that are found in your zip code with your initial prediction. Are they similar or different?
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Authors: Michael Levy, Barton Weitz, Dhruv Grewal
10th edition
1259573087, 978-1259573088
