Distinguish between a general benefit and a specific benefit. Why do customers respond positively to specific benefits?

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Selling Today Partnering To Create Value

ISBN: 9780133156850

7th Canadian Edition

Authors: Gerald L. Manning

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Question Posted: Mar 02, 2024 11:01 PM

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Distinguish between a general benefit and a specific benefit. Why do customers respond positively to specific benefits?

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The key difference between general benefits and specific benefits lies in their level of detail and personalization in relation to the customers needs ...View the full answer

Selling Today Partnering To Create Value

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