You are a Peruvian national who serves as head of the Brazilian subsidiary of a large US

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You are a Peruvian national who serves as head of the Brazilian subsidiary of a large US multinational.

While Brazil is theoretically attractive, the going has been tough and chances for becoming profitable in the next five years are not great. Headquarters has asked for your recommendation on whether to increase or decrease investment in Brazil. If a decision to cut investment in Brazil is indeed made, it is possible to focus on other Latin American countries such as Peru. Since your parents are aging, you personally would be interested in leading operations in Peru so that you can be closer to them. What would be your recommendation?

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Global Strategy

ISBN: 9780357512364

5th Edition

Authors: Mike W. Peng

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