A retail chain is proposing to subscribe to the Open 4 Sale service described in the Global
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A retail chain is proposing to subscribe to the Open 4 Sale service described in the Global Services in Action feature and to introduce it as an added value service to all its customers. Discuss the service provider issues that would need to be addressed before the launch.
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Related Book For
Services Marketing: Concepts, Strategies, & Cases
ISBN: 9781285429786
5th Edition
Authors: Douglas Hoffman, John Bateson
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