To what extent do the tightly defined service benefit propositions for such things as fast food restaurants
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To what extent do the tightly defined service benefit propositions for such things as fast food restaurants preclude empowerment and enfranchisement? What kind of job enrichment programs can be used?
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Services Marketing: Concepts, Strategies, & Cases
ISBN: 9781285429786
5th Edition
Authors: Douglas Hoffman, John Bateson
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