Choose an example from your own experience of a service business that changed the script for their
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Choose an example from your own experience of a service business that “changed the script” for their consumer. Suggest why they might have made the change and the problems it created.
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They might have made the change because the consumers wanted a wider range of services This chan...View the full answer
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Related Book For 
Services Marketing: Concepts, Strategies, & Cases
ISBN: 9781285429786
5th Edition
Authors: Douglas Hoffman, John Bateson
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