How does social marketing differ from education? Health communications? Social media? Behavioral economics?

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Dec 07, 2023 08:18 AM

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How does social marketing differ from education? Health communications? Social media? Behavioral economics?

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Social marketing Social marketing aims to promote behaviors that benefit society or individuals using marketing principles and techniques It involves ...View the full answer

Social Marketing Behavior Change For Social Good

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