Read the FTC Guides Concerning the Use of Endorsements and Testimonials for Advertising at www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf. How will

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Read the FTC “Guides Concerning the Use of Endorsements and Testimonials for Advertising” at www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf. How will the guides affect your own brand mentions in social spaces?

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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Read the FTC Guides Concerning the Use of Endorsements and Testimonials for Advertising at www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf. How will

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Social Media Marketing

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