Based on the strategic group map in Illustration Capsule 3.1, which casual dining chains are Cracker Barrel’s closest competitors? With which strategic group does Panera Bread Company compete the least, according to this map? Why do you think no casual dining chains are positioned in the area above the Olive Garden’s group?

Transcribed Image Text:

Price/Service/Restaurant Amblance Comparative Market Positions of Selected ILLUSTRATION Companies In the Casual Dining Industry: CAPSULE 3.1 A Strategic Group Map Example High Moderate Low Maggiano's Little Italy, P.F. Chang's BJ's Restaurant & Brewery, The Cheesecake Factory, Carrabba's Italian Grille Corner Bakery Caf Atlanta Bread Company Hard Rock Caf, Outback Steakhouse California Pizza Kitchen Olive Garden, Longhorn Steakhouse Panera Bread Company Cracker Barrel, Red Lobster, Golden Corral Jason's Dell, McAlister's Dell, Fazoli's Five Guys, Buffalo Wild Wings, Firehouse Subs, Moe's Southwest Grill Few U.S. Locations Applebee's, Chill's, On the Border, TGI Friday's Many U.S. Locations Geographic Coverage International