What is market segmentation? What role does it play in strategic positioning?
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What is market segmentation? What role does it play in strategic positioning?
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Market Segmentation Key to Effective Strategic Positioning Market segmentation is the process of dividing a broad market into smaller more specific gr...View the full answer
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Related Book For
Strategic Management Concepts And Cases
ISBN: 9781260075106
2nd Edition
Authors: Mason Carpenter, Gerry Sanders
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