Consider the description of Walkers Crisps' strategic marketing activity. How would you evaluate their actions? How would

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Consider the description of Walkers Crisps' strategic marketing activity. How would you evaluate their actions? How would you compete against them?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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Consider the description of Walkers Crisps' strategic marketing activity. How would you evaluate their actions? How would

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Strategic Market Management Global Perspectives

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