Consider three of the following value propositions: systems solutions, corporate social responsibility, superior customer relationships, quality, and
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Consider three of the following value propositions: systems solutions, corporate social responsibility, superior customer relationships, quality, and value. For each of these, think of two firms not mentioned in the book that have pursued them. Which of the two firms has done better with respect to the five business strategy challenges? Discuss why and how that firm was able to do better.
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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