Pick a company or brand/business on which to focus. What are the emerging submarkets2 What are the

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Pick a company or brand/business on which to focus. What are the emerging submarkets2 What are the trends? What are the strategic implications of the submarkets and trends for the major players?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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