What do you believe would be the best way to get a finance-oriented CEO to support marketing
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What do you believe would be the best way to get a finance-oriented CEO to support marketing and its efforts to get silos to work together on offerings, brands, and mar keting programmes?
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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