If you were the CMO of Nestl with dozens of product units in over 100 countries, how

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If you were the CMO of Nestlé with dozens of product units in over 100 countries, how would you make the decision as to what elements of advertising to centralize? Of brand strategy?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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If you were the CMO of Nestl with dozens of product units in over 100 countries, how

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As the Chief Marketing Officer CMO of Nestl overseeing a diverse array of product units across numerous countries making decisions regarding centralization of advertising elements and brand strategy r...View the full answer

Strategic Market Management Global Perspectives

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