The Hudson Jewelers case study found in MindTap integrates material found in each chapter of this book.
Case Questions for Discussion:
1. Define and draw the customer benefit package and state Hudson Jewelers's strategy; rank order its competitive priorities, order qualifiers, and order winners; and state the ways they gain competitive advantage.
2. Evaluate a customer's retail store experience in terms of search, experience, and credence attributes.
Provide some examples and explain why they can be classified as search, experience, and credence attributes.
3. Define in detail the attributes of "value" when buying and codesigning a $50,000 wedding ring.
What creates a buying experience that would delight the customer?