Management Research Methods(1st Edition)
Authors:
Phyllis Tharenou, Ross Donohue, Brian Cooper
In Stock: 2 Left
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$9.99
Book details
ISBN: 0521694280, 9780521694285
Book publisher: Cambridge University Press
Book Price $0 : Management Research Methods by Phyllis Tharenou, Ross Donohue, and Brian Cooper is an essential guide for scholars navigating the complex domain of business and organizational research. It is meticulously designed to serve as both an introductory text and a comprehensive resource for advanced researchers seeking to solve complex business problems. The book covers a full spectrum of research methods, from qualitative data collection techniques to quantitative analysis, giving a well-rounded understanding of managerial insights. Its structured approach acts like a solution manual for budding researchers, helping them master every aspect of research methodology, from hypothesis formulation to data interpretation. The detailed 'table of contents' and strategic use of theory underpin the practical research activities described, facilitating ease of navigation through the complex landscape of management studies. Real-life case studies and applications act as answer keys, offering substantial context and enhancing the reader's comprehension of how research outcomes can influence managerial decision-making. This book has been well-received for its clarity and depth, praised for bridging the gap between theory and practice efficiently. It has become a staple in academic circles for its pragmatic approach to dealing with empirical data and theory development, placing significant emphasis on ethical considerations and validity of research outcomes. Thanks to its cheap licensing, this book can be distributed widely among schools and universities.
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