Attitudes And Opinions(3rd Edition)

Authors:

Stuart Oskamp, P Wesley Schultz

Attitudes And Opinions3rd EditionStuart Oskamp, P Wesley Schultz1410611965, 9781410611963
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Book details

ISBN: 1410611965, 9781410611963

Book publisher: Psychology Press

Book Price $48.5 : Attitudes And Opinions by Stuart Oskamp and P. Wesley Schultz provides an in-depth exploration into how attitudes are formed, measured, and changed. In this third edition, significant methodologies are discussed, offering a comprehensive perspective on the psychological framework of attitudes. The authors delve into various methods of attitude measurement, such as Likert scales and semantic differentials, weaving the concept of 'solution manual' to aid understanding. This book is particularly relevant for those interested in the intersection of psychology and social behavior, offering an 'answer key' to complex attitudinal theories through robust empirical research and analysis. Technical concepts such as social cognition and persuasion are interlaced throughout the chapters, which are carefully organized to provide a coherent 'table of content.' This detailed organization enhances the reader's ability to comprehend the intricate dynamics of attitudes and opinions, making it a valuable resource for students and professionals alike. The reception to this book has been positive, as it bridges academic theory with practical application, making it essential for courses in social psychology and behavioral sciences. It provides a solid foundation for understanding how attitudes influence personal and societal decision-making. Contextual analyses and approval from experts endorse its significance in psychological education, underscoring its enduring relevance. Offering a cheap alternative to pricey educational materials, this book lends itself well to cost-saving efforts.