Basic Marketing Research Using Microsoft Excel Data Analysis(1st Edition)
Authors:
Alvin C. Burns, Ronald F. Bush
Type:Hardcover/ PaperBack / Loose Leaf
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In Stock: 2 Left
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Book details
ISBN: 0131519514, 9780131519510
Book publisher: Pearson College Div
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A solid go-to resource. Delivery was quick too.
MK
This book is a gem for anyone venturing into marketing research. The way it integrates Microsoft Excel into the learning process is seamless and incredibly practical. I loved the step-by-step approach, which made complex data analysis really approachable. It covers everything from basic concepts to more advanced topics, all while providing real-world examples. I bought this with my membership discount, so I also got a good deal! Plus, the book arrived super fast and in perfect condition. Highly recommend this to both students and professionals looking to sharpen their skills!

































