Basic Marketing Research Using Microsoft Excel Data Analysis(2nd Edition)
Authors:
Alvin C. Burns, Ronald F. Bush
In Stock: 2 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0132059584, 978-0132059589
Book publisher: Pearson College Div
Book Price $0 : Basic Marketing Research Using Microsoft Excel Data Analysis by Alvin C. Burns and Ronald F. Bush is an essential guide for students and professionals navigating the intricate world of marketing research. This book stands out by providing a comprehensive solution manual, answer key, and a well-organized table of contents that enhance the learning experience. Unlike traditional texts, it emphasizes the practical application of marketing research methods using Microsoft Excel, a tool critical for contemporary data analysis. Key themes of the book include understanding data collection techniques, designing surveys, and applying statistical analyses to derive business insights. It introduces methodologies such as regression analysis, ANOVA, and hypothesis testing, all efficiently executable within Excel. Each chapter meticulously guides readers through case studies and real-world examples, reinforcing concepts with hands-on Excel exercises. This engaging approach not only instills a profound understanding of essential technical terms but also offers a pragmatic insight into how these methods impact decision-making in marketing. The authors' adeptness in explaining complex concepts in a simplified manner makes it a valued resource in both academic and professional settings. The reception of this comprehensive text has been positive, with many appreciating its ability to demystify the otherwise daunting realm of data analysis. This summary includes tips and a cheap, affordable solution manual to streamline learning.
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