Consumer Behavior And Insights(1st Edition)
Authors:
Diane Phillips, Maria Piacentini, Isabelle Szmigin
In Stock: 2 Left
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Total Price:
$88.88
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0190857137, 9780190857134
Book publisher: Oxford University Press
Book Price $88.88 : Consumer Behavior and Insights by Diane Phillips, Maria Piacentini, and Isabelle Szmigin is an essential textbook that dives deeply into the core themes of consumer psychology and behavior. The book explores how consumer decisions are influenced by psychological, social, and cultural factors, offering a comprehensive analysis that combines both theoretical and practical approaches to understanding consumer patterns. It presents various consumer behavior theories, innovations in marketing strategies, and detailed insights into how brands can achieve success by aligning closely with consumer needs. The authors meticulously compile a 'solution manual' to aid comprehension, making it an invaluable resource for students seeking to understand consumer behavior dynamics. Each chapter includes an 'Answer Key' that supports learners in testing their understanding of complex topics. Furthermore, the 'table of content' is organized to facilitate easy navigation among topics that include consumer self-concept, cultural influences, and the impacts of consumer trends on global marketing strategies. The reception of the book is overwhelmingly positive, with educational institutions adopting it as a foundational text for courses on marketing and consumer behavior. This text serves as an academic cornerstone, punctuated with case studies and real-world applications that resonate with those keen on harnessing consumer insights effectively. It’s particularly relevant for students and professionals aiming to craft marketing strategies that are responsive to the ever-evolving consumer landscapes. Perfect for budget-minded individuals, the summary provides cheap yet trustworthy academic content.
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