Consumer Behavior(1st Edition)
Authors:
Brandon Lee, Frank Kardes
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$100.09
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1111790310, 9781111790318
Book publisher: CENGAGE Learning
Book Price $100.09 : The book 'Consumer Behavior' by Brandon Lee and Frank Kardes provides an in-depth exploration into the psychology driving consumer decisions. This comprehensive text delves into key themes such as consumer perception, cultural influences, and decision-making processes. The authors use case studies and real-world examples to illustrate complex concepts like behavioral marketing, emotional triggers, and the role of social influence in shaping buying habits. With its analytical approach, the book serves as an invaluable resource for students and professionals seeking to understand and predict consumer trends. The 'table of content' is meticulously designed to guide readers through foundational topics like market segmentation, consumer research methodologies, and psychological drivers of purchase, advancing to more intricate discussions of digital consumer interactions and cross-cultural consumption patterns. The book is structured to aid learning with a well-organized 'solution manual' and 'answer key', which helps reinforce the reader's understanding through practical applications and exercises. Its reception among students and educators is positive, lauded for its clear exposition and applicability in academic and professional settings. With its combination of theoretical insight and practical examples, 'Consumer Behavior' is a pivotal text for those in marketing, psychology, and business strategy. Overall, the book maps the intricate terrain of consumer psychology with clarity, making it a vital read for anyone involved in marketing or product development. The inclusion of cheap practice problems alongside theory enriches the educational experience.
Customers also bought these books
Consumer Behavior - 7th edition
Wayne D. Hoyer
ISBN: 1305507272, 1305507274, 9781337514804 , 978-1305507272
$0 $30.00
Consumer Behavior - 11th Edition
Leon G. Schiffman
ISBN: 132544368, 132544369, 9780133401585 , 978-0132544368
$0 $13.57
Business Law Text and Cases - 12th Edition
Kenneth W. Clarkson
ISBN: 978-053847082, 1285834623, 9780538470810, 0538470828, 9781285834627, 053847081X , 978-1111929954
$0 $4.92
Business Law Text and Cases - 13th edition
Kenneth Clarkson
ISBN: 1285185242, 978-1285185248
$0 $24.61
Organizational Behavior Managing People And Organizations - 10th Edition
Ricky W. Griffin And Gregory Moorhead
ISBN: 978-0538478137, 9781133171942, 538478136, 9780078029462, 978-1133626695
$114.95 $164.21
Regulation And Consumer Protection - 4th Edition
Kenneth J Meier
ISBN: 0759313083, 9780759313088
$91.7 $131.00
Economic Education For Consumers - 4th Edition
Roger LeRoy Miller
ISBN: 0538448881, 9780538448888
$0 $16.76
Economics Today The Micro View - 19th Edition
Roger Miller
ISBN: 0134479254, 9780134479255
$0 $18.91
Essentials Of Advanced Financial Accounting - 1st Edition
Richard Baker
ISBN: 0078025648, 9780078025648
$0 $14.01
Proceedings Of The 4th International Conference On Electrical And Information Technologies For Rail Transportation EITRT 2019 - 1st Edition
Yong Qin
ISBN: 9811528683, 978-9811528682
$153.99 $219.99
Human Physiology An Integrated Approach - 8th Edition
Dee Silverthorn
ISBN: 0134605195, 978-0134605197
$88.76 $126.80
Introduction To Business Law - 7th Edition
Jeffrey F. Beatty
ISBN: 035771718X, 9780357717189
$95.66 $136.65
The Code Of The Extraordinary Mind 10 Unconventional Laws To Redefine Your Life And Succeed On Your Own Terms - 1st Edition
Vishen Lakhiani
ISBN: 0593135822, 978-0593135822
$0 $7.68
Regulation And Consumer Protection - 4th Edition
Kenneth J Meier
ISBN: 0759313083, 9780759313088
$91.7 $131.00
Popular Among Students
Ocean Surface Waves Their Physics And Prediction - 2nd Edition
Stanislaw R Massel
ISBN: 9814460125, 978-9814460125
$70.07 $100.10
Physics Of Schottky Electron Sources Theory And Optimum Operation - 1st Edition
Merijntje Bronsgeest
ISBN: 9814364797, 978-9814364799
$83.3 $119.00
Delmars Standard Textbook Of Electricity - 5th Edition
Stephen L. Herman
ISBN: 1111539154, 978-1111539153
$0 $29.92
Environmental And Natural Resources Economics - 9th Edition
Tom Tietenberg
ISBN: 0131392573, 9780131392571
$0 $63.98
Declining Demand Divestiture And Corporate Strategy - 1st Edition
Kathryn Rudie Harrigan
ISBN: 1587981963, 978-1587981968
$0 $34.95
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
Consumer Behavior - 9th Edition
Leon Schiffman...more
ISBN: 0131869604, 9780131869608
$135.8 $194.00
Advances In Consumer Research Diversity In Consumer Behavior -
Sherry
ISBN: 0915552280, 9780915552283
$0 $26.00
Customer Behavior Consumer Behavior And Beyond - 1st Edition
Sheth
ISBN: 003098016X, 9780030980169
$0 $22.00
Consumer Behavior Attitude Intention And Choice Behavior - 1st Edition
Naresh K Malhotra
ISBN: 1636514286, 978-1636514284
$0 $47.00
The Routledge Companion To Consumer Behavior - 1st Edition
Michael R Solomon
ISBN: 0367656175, 978-0367656171
$200.03 $285.76
Consumer Behavior Buying Having And Being Solomon - 11th Edition
Michael R. Solomon
ISBN: 8120350596, 9788120350595
$0 $34.00
The Age Of Fentanyl Ending The Opioid Epidemic - 1st Edition
Brodie Ramin M D
ISBN: 1459746708, 978-1459746701
$0 $8.12
Innovative Logistik Dienstleistungskonzepte In Der Textilwirtschaft Ein Beitrag Zur Koordinationsorientierten Gestaltung Der Textil Logistik - 1st Edition
Andreas Thesing
ISBN: 3631499450, 978-3631499450
$0 $64.37
Brillante Businessmodelle Im Finanzwesen - 1st Edition
Jeroen Kemperman
ISBN: 3658182881, 365818289X, 9783658182885, 9783658182892
$0 $31.99
Credit Repair For Homebuyers How To Repair And Build Your Credit When Purchasing A Home - 1st Edition
Woodrow Peterson
ISBN: B0BVSXBBZ9, 979-8377454731
$0 $12.99
Seeds For The Future Growing Organic Leaders For Living Churches -
Dale
ISBN: 0827234643, 9780827234642
$0 $29.00Customer Reviews
Trusted feedback from verified buyers
September 15, 2023
August 23, 2023
July 30, 2023