Customer Relationship Management(2nd Edition)

Book details

Book Price $0 : Customer Relationship Management (CRM) by Roger J. Baran and Robert J. Galka is an insightful exploration into the strategic use of CRM technology, fundamentally reshaping contemporary business approaches towards customer engagement and retention. The book delves into the critical roles CRM systems play in comprehending customer needs and improving client interactions. With detailed chapters, the authors highlight methodologies such as customer data management, relationship marketing, and sales force automation. The solution manual accompanying the book provides pragmatic case studies and exercises that underscore the theoretical concepts discussed. An integral element in the book includes its answer key, instrumental in facilitating the understanding of self-assessment questions. The authors have adeptly structured the book's table of content to guide readers through the myriad facets of CRM, encompassing topics like data warehouses, analytical CRM, and the deployment of cloud-based CRM solutions. The book is devoid of main characters, focusing instead on the functional characters of CRM systems and their implementation in various industrial scenarios. Key themes include the strategic integration of CRM systems into business processes and the evaluation of CRM effectiveness through KPIs and analytics. Industry reception has praised the book for its comprehensive nature and practical applications, making it a staple for professionals seeking to optimize business-customer relationships. By elucidating how robust CRM strategies enhance customer loyalty and drive profitability, the book maintains its relevance in the ever-evolving domain of customer relationship management. Students will find the cheap practice problems included here essential for exam preparation.