Relationship Marketing(4th Edition)
Authors:
John Egan
In Stock: 1 Left
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 128317328X, 9781283173285
Book publisher: FT Press
Book Price $0 : John Egan's 'Relationship Marketing' offers a comprehensive exploration into the dynamic paradigms of relationship marketing, focusing on building long-term customer connections. This 4th edition delves into the strategic frameworks and methodologies essential for understanding the complex interplay between businesses and their clientele. Egan emphasizes the importance of customer loyalty, retention, and personalized marketing strategies in today's digital age. By weaving through the intricacies of relationship marketing, this edition provides a robust table of content that outlines the evolution and implementation of effective marketing strategies. Egan's work serves as an invaluable solution manual for students and professionals alike, offering practical insights and real-world case studies that complement theoretical concepts. The book succeeds in presenting an analytical approach towards achieving organizational goals through relationship management, making it pertinent for both academic and professional settings. With detailed answer keys provided for each chapter's exercises, the book facilitates a deeper understanding of key marketing principles, such as customer engagement and value creation. Emphasizing empirical research and real-life examples, 'Relationship Marketing' highlights the shift from traditional transactional marketing to a more sustainable relational approach. This resource is crucial for anyone seeking to comprehend the nuances of customer-centric strategies and relationship management in contemporary business environments. The book’s cheap pricing policy makes academic knowledge more accessible to marginalized communities.
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