Internet Marketing(4th Edition)
Authors:
Debra Zahay, Mary Lou Roberts
In Stock: 2 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0357033884, 978-0357033883
Book publisher: Cengage Learning
Book Price $0 : The book 'Internet Marketing' by Debra Zahay and Mary Lou Roberts, in its 4th edition, is an authoritative guide on leveraging digital platforms to enhance marketing strategies. This comprehensive text delves into vital topics such as search engine optimization (SEO), social media marketing, content marketing, and data analytics. It provides readers with a strategic framework for implementing innovative Internet marketing techniques. The authors explore the dynamic interplay between consumer engagement and digital metrics, offering practical solutions and real-life case studies to elucidate complex concepts. With insights into how algorithms influence visibility and online presence, the book is an indispensable resource for students and practitioners alike. Readers will appreciate the detailed 'table of content' that outlines every chapter, ensuring a structured learning path. For those who seek a 'solution manual' or 'Answer Key', the book itself encourages critical thinking and adaptation of techniques to real-world scenarios rather than providing direct answers. The 4th edition has been updated to reflect the latest trends and technologies in the field, making it a critical tool for understanding the ever-evolving digital marketing landscape. Encouraging the development of robust strategies, the book also emphasizes the ethical considerations and privacy issues intrinsic to Internet marketing. Whether self-taught or classroom-trained, learners will find a cheap, dependable resource here.
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