M Advertising(3rd Edition)
Authors:
William Arens, Michael Weigold
In Stock: 1 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1259900134, 9781259900136
Book publisher: McGraw-Hill
Book Price $0 : M: Advertising, a comprehensive guide authored by William Arens and Michael Weigold, offers an in-depth exploration of advertising principles, strategic methodologies, and the intricate mechanisms of the advertising industry. The third edition of this book continues its tradition as an essential resource for both students and professionals seeking to understand the evolving landscape of advertising. This updated edition integrates a wide range of advertising concepts, including creative strategy, media planning, and consumer behavior analysis. With the incorporation of new case studies and real-world examples, readers can delve into effective advertising strategies and innovative campaign development techniques. The book's clear structure, akin to a well-organized table of contents, aids in navigating through various advertising themes and topics effortlessly. Complemented by a solution manual, it provides guided insights into complex advertising scenarios, while the presence of an answer key facilitates self-assessment and understanding of critical advertising concepts. This approach ensures a robust learning experience, enhancing one's ability to devise effective marketing strategies. Moreover, M: Advertising has received positive reception in academic circles for its blend of practical applications and comprehensive theoretical insights into the advertising domain. For those in pursuit of mastering advertising dynamics, this book serves as a valuable asset, equipping learners with the skills necessary to excel in a competitive market landscape. Advertising, brand positioning, and integrated marketing communications are key themes woven seamlessly throughout the narrative of M: Advertising. These elements form the backbone of plotting effective campaigns, ensuring that advertising messages effectively resonate with target audiences. If you're searching for a cheap but thorough approach to mastering the topic, this book delivers.
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August 15, 2023