M Advertising(3rd Edition)
Authors:
William Arens, Michael Weigold
In Stock
Shipment time
Expected shipping within 2 - 5 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1259900134, 9781259900136
Book publisher: McGraw-Hill
Book Price $0 : M: Advertising, a comprehensive guide authored by William Arens and Michael Weigold, offers an in-depth exploration of advertising principles, strategic methodologies, and the intricate mechanisms of the advertising industry. The third edition of this book continues its tradition as an essential resource for both students and professionals seeking to understand the evolving landscape of advertising. This updated edition integrates a wide range of advertising concepts, including creative strategy, media planning, and consumer behavior analysis. With the incorporation of new case studies and real-world examples, readers can delve into effective advertising strategies and innovative campaign development techniques. The book's clear structure, akin to a well-organized table of contents, aids in navigating through various advertising themes and topics effortlessly. Complemented by a solution manual, it provides guided insights into complex advertising scenarios, while the presence of an answer key facilitates self-assessment and understanding of critical advertising concepts. This approach ensures a robust learning experience, enhancing one's ability to devise effective marketing strategies. Moreover, M: Advertising has received positive reception in academic circles for its blend of practical applications and comprehensive theoretical insights into the advertising domain. For those in pursuit of mastering advertising dynamics, this book serves as a valuable asset, equipping learners with the skills necessary to excel in a competitive market landscape. Advertising, brand positioning, and integrated marketing communications are key themes woven seamlessly throughout the narrative of M: Advertising. These elements form the backbone of plotting effective campaigns, ensuring that advertising messages effectively resonate with target audiences.
Customers also bought these books
Vector Mechanics for Engineers Statics and Dynamics - 8th Edition
Ferdinand Beer
ISBN: 73212229, 978-0073212227
$0 $10.85
Financial management theory and practice - 12th Edition
Eugene F. Brigham and Michael C. Ehrhardt
ISBN: 978-0030243998, 30243998, 324422695, 978-0324422696
$0 $7.97
Advertising & IMC Principles & Practice - 9th Edition
Sandra Moriarty
ISBN: 9780132998208, 0132163640, 132998203, 978-0132163644
$0 $2.84
Advertising and Promotion An Integrated Marketing Communications Perspective - 10th Edition
George Belch
ISBN: 78028973, 978-0078028977
$0 $14.99
Marketing management - 14th Edition
Philip Kotler
ISBN: 9780273753360, 132102927, 273753363, 978-0132102926
$0 $14.98
Principles of Marketing - 14th Edition
Philip Kotler
ISBN: 132167123, 132997266, 9780132997263, 978-0132167123
$0 $23.01
International marketing - 15th Edition
Philip R. Cateora
ISBN: 9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
$0 $29.59
Applied Regression Analysis And Generalized Linear Models - 2nd Edition
John Fox
ISBN: 0761930426, 978-0761930426
$0 $32.91Frequently Bought Together
An Introduction To Formal Logic - 2nd Edition
Peter Smith
ISBN: 1108420060, 978-1108420068
$98.99 $197.98
Spreadsheet Modeling And Decision Analysis A Practical Introduction To Management Science - 5th Edition
Cliff T. Ragsdale
ISBN: 324656645, 324656637, 9780324656640, 978-0324656633
$77.21 $154.41
Statistical Techniques In Business And Economics - 19th Edition
Douglas Lind
ISBN: 1265779694, 9781265779696
$0 $79.00
The Dark Web And Scams A Guide For Personal Cybersecurity - 1st Edition
Ivette Smith
ISBN: B0DG93B9DF, 979-8334876927
$0 $9.50
