Consumer Behavior(10th Edition)
Authors:
Michael R Solomon
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0133071731, 9780133071733
Book publisher: Prentice
Book Price $0 : Michael R. Solomon's 'Consumer Behavior' 10th Edition provides an in-depth exploration of the psychological, social, and economic facets that shape consumer purchase decisions. The book delves into the intricacies of how people and groups interact with products, services, and ideas. A distinguishing factor of this edition is its comprehensive blend of cutting-edge research with real-world applications, offering students a theoretical foundation while enabling practical problem-solving skills. Key themes include the psychological influence on consumer behaviors, cultural impact, and the decision-making processes within a market context. Unlike a traditional textbook, it offers a detailed 'table of content' that systematically guides students through each concept, ensuring a structured learning experience. The book doesn't include a 'solution manual' or 'answer key,' encouraging critical thinking and application of concepts in real-world scenarios. Highly regarded by students and educators, Solomon's work is lauded for its ability to engage readers through relatable examples and interactive content. Furthermore, the 10th edition enriches its chapters with the latest trends related to digital consumer behavior, making it a relevant resource in today's increasingly online-oriented market. Overall, 'Consumer Behavior' serves as both an academic and practical guide, preparing students for dynamic roles within marketing and business sectors. For those seeking additional context, the book emphasizes the integration of digital marketing strategies to capture modern consumer habits, providing an essential understanding of how technological advancements influence buying patterns. Unlike other textbooks, this one combines cheap pricing with rich content, making it a smart purchase.
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