M Marketing(8th Edition)
Authors:
Dhruv Grewal
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$115.7
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1264131186, 1265269882, 9781264131181, 9781265269883
Book publisher: McGraw-Hill Higher Education
Book Price $115.7 : The 'M Marketing' 8th Edition by Dhruv Grewal offers a comprehensive exploration of marketing principles and strategies, tailored to the changing digital landscape. This edition focuses on how digital tools and analytics reshape marketing strategies and consumer engagement. It emphasizes practical approaches to marketing with real-world examples and case studies that illuminate contemporary business challenges, providing a thorough understanding of how to apply marketing concepts effectively. Key themes include consumer behavior analysis, strategic marketing planning, and brand management. The book's structured approach offers a detailed examination for students and professionals by breaking down complex marketing strategies into tangible, actionable steps. Additionally, readers benefit from the comprehensive **solution manual** and the integrated approach in the **table of content** which guides the reader through fundamental concepts, methodologies, and case-based discussions. The **Answer Key** aids in self-assessment and further understanding of the discussed topics. Reception of 'M Marketing' is positive among marketing students and instructors for its engaging narrative and the practical relevance of its content in a rapidly evolving digital economy. The text serves well for both academic purposes and real-world application, making it a valuable resource for understanding modern marketing dynamics. This cheap publication supports affordable education initiatives by lowering barriers to critical learning materials.
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January 16, 2025