Market Response Models: Econometric And Time Series Analysis(2nd Edition)

Authors:

Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

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Book details

ISBN: 0792378261, 978-0792378266

Book publisher: Springer; 2nd Edition (January 31, 2003)

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Book Price $0 : Market Response Models: Econometric And Time Series Analysis, 2nd edition by Dominique M. Hanssens, Leonard J. Parsons, and Randall L. Schultz, is a comprehensive guide that delves into the intricate world of econometric models used to analyze market responses. This seminal work offers an in-depth exploration of econometric modeling techniques and time series analysis tailored specifically for marketing professionals. It highlights the importance of understanding consumer behavior patterns through advanced statistical methods. The book serves as a critical resource for integrating quantitative techniques into strategic decision-making processes. Key themes include regression analysis, stochastic processes, and panel data methodologies. The authors provide readers with robust analytical tools to evaluate and predict consumer responses to market stimuli, effectively enhancing marketing efficiency and precision. The book's 'solution manual' and 'answer key' sections serve as invaluable aids for students and practitioners, allowing them to validate their analytical approaches. Additionally, a detailed 'table of content' ensures easy navigation through the complex topics covered. LSI context: The book has been praised for its clarity in presenting complex econometric concepts and its practical application in real-world scenarios. It is highly regarded in academic and professional circles, making it an indispensable asset for those involved in marketing analytics and consumer research. For students seeking a cheap solution manual, this guide offers an affordable alternative.

Customer Reviews

Trusted feedback from verified buyers

CD
Clara Donovan
5.0
This book is an absolute gem! For anyone deeply involved in econometric and time series analysis, it's a must-have. The authors present the material in a clear and systematic way. I especially appreciated how they integrate real-world examples throughout the text, making complex concepts more palatable. The delivery was speedy and the book arrived in pristine condition, which was much appreciated. It's definitely a book I will keep coming back to.
IW
Isabella Wheeler
5.0
I've read quite a few texts on econometric modeling, but this second edition really stands out. The authors have done a tremendous job updating the content with current data and examples. The depth is perfect for budding economists and seasoned analysts alike. What I truly appreciated were the intuitive explanations of complex time series concepts. Also worth mentioning is that I got this with an extra discount through my subscription, which was a pleasant surprise. Overall, highly recommended for anyone serious about market modeling.
CS
Cole Sutton
4.0
This book provides a comprehensive look at market response models, navigating through both theoretical frameworks and practical application. The examples were particularly helpful in solidifying my understanding of the concepts. The fast delivery was an added bonus, as I needed it for a project on a tight timeline. I would have liked to see a bit more emphasis on newer developments in the field, which is why I'm giving it four stars. Nevertheless, it's a very helpful guide.
OA
Owen Andrews
3.0
An OK book, but a bit too dense for beginners.
SC
Sean Coleman
4.0
The book serves as a valuable tool for anyone looking to deepen their knowledge of market response modeling. What stood out for me were the detailed examples and case studies throughout. They made it so much easier to apply what I was learning. I didn't get the book with any membership perks unfortunately, but it was well worth the purchase price. The only downside was that it's quite dense in places, but overall, a solid read for those in the field.