Marketing(12th Edition)

Authors:

Roger Kerin, Steven Hartley, William Rudelius

Free Marketing12th EditionRoger Kerin, Steven Hartley, William Rudelius0077861035, 9780077861032
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ISBN: 0077861035, 9780077861032

Book publisher: McGraw-Hill Education

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Customer Reviews

Trusted feedback from verified buyers

DN
Danielle Norton
5.0
Reviewed In United States United States • September 28, 2023
This book is an excellent resource for anyone studying marketing. The case studies are thorough and relevant, providing practical insights into real-world scenarios. I ordered it online, and it arrived quickly and in perfect condition. The subscription discount was a nice perk too! I couldn't be happier with this purchase.
JS
James Saunders
3.0
Reviewed In United States United States • August 30, 2023
Marketing, 12th Edition is a decent introduction but didn’t quite meet my expectations. Some of the content felt repetitious, and there were moments where the book seemed outdated. It’s ideal for newcomers to the subject but might not offer much new for experienced readers. I got it with a nice discount through my membership, which made it worth trying.
ST
Savannah Thornton
4.0
Reviewed In United States United States • July 21, 2023
Very helpful guide. This textbook strikes a good balance between theoretical and practical aspects of marketing. The real-world examples provided are particularly useful for applying concepts. Arrived a few days later than expected, but it was worth the wait. I found the explanations clear, although a few sections were a bit dense. Overall, a solid textbook.
HP
Harold Proctor
5.0
Reviewed In United States United States • June 15, 2023
Marketing, 12th Edition is a stellar book for both students and professionals in the field. It's well-written, engaging, and offers an in-depth look at the latest marketing trends. I particularly appreciated the section on digital marketing strategies, which was both informative and easy to understand. Delivery was swift, and it arrived much sooner than anticipated, which was a bonus!

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