Marketing Hospitality(3rd Edition)
Authors:
Cathy H C Hsu, Tom Powers, Thomas F Powers
In Stock: 2 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0471348856, 9780471348856
Book publisher: Wiley
Book Price $0 : The third edition of 'Marketing Hospitality' by Cathy H. C. Hsu and Tom Powers is an authoritative resource for professionals and students in the dynamic field of hospitality marketing. The book expertly blends theory and practical application, covering essential concepts such as service marketing, guest behavior, and strategic marketing practices. The authors emphasize the importance of understanding consumer behavior and delivering superior customer service within the hospitality industry. This edition updates readers on technological impacts and current trends, such as the shift in online marketing and branding strategies. Notably, the book includes detailed 'solution manual' and 'Answer Key' sections which are invaluable for both instructors and learners. The 'table of contents' is meticulously structured, guiding readers through a logical progression from foundational concepts to advanced marketing strategies. Key themes include the integration of customer relationship management (CRM) and digital marketing, which are crucial for maintaining competitiveness in the market. Expert insights into the intricacies of hospitality and tourism marketing are provided, ensuring that readers are well-equipped with actionable strategies and a comprehensive understanding of the industry landscape. Highly praised in academic circles, this book is a must-have for those pursuing excellence in hospitality marketing, and it serves as an exceptional reference work for both classroom learning and practical application. This represents a cheap alternative to expensive textbooks without compromising academic integrity.
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October 6, 2023