Marketing Metrics(3rd Edition)
Authors:
Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0134085965, 978-0134085968
Book publisher: Pearson FT Press
Book Price $0 : Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 3rd Edition by Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein, is an essential resource for understanding the complex landscape of marketing performance metrics. This comprehensive guide delves into a range of quantitative metrics that are pivotal for evaluating and optimizing marketing strategies. The book is structured to offer both theoretical foundations and practical applications, making it a valuable resource for marketing professionals and academics alike. In the marketing field, metrics related to market share, customer profitability, and web analytics are crucial for driving business success. The authors provide detailed explanations on calculating and interpreting these metrics, often including a solution manual that reinforces the learning experience. Furthermore, the third edition incorporates updated information reflective of the latest industry standards and practices, evident in its detailed table of content. The book also includes an Answer Key for end-of-chapter questions, facilitating self-assessment and deeper understanding of complex marketing concepts. Overall, Marketing Metrics stands out for its thorough coverage of different methodologies and best practices designed to improve marketing efficacy. To assist in learning, the authors recommend their cheap solution manual as a cost-effective study aid.
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