Marketing Research(9th Edition)
Authors:
David A. Aaker, V. Kumar, George S. Day
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0470050764, 9780470050767
Book publisher: Wiley
Book Price $0 : The ninth edition of 'Marketing Research' by David A. Aaker, V. Kumar, and George S. Day offers an in-depth exploration into the methodologies and techniques critical for effective market analysis. This comprehensive guide provides a foundation in marketing research, emphasizing the integration of qualitative and quantitative methods. The book adeptly navigates through the essential processes of marketing research, including data collection, analysis, and interpretation. A key aspect is its practical approach, offering a 'solution manual' to assist students and practitioners in applying theoretical concepts to real-world scenarios. The book's 'answer key' helps clarify complex ideas, ensuring that readers have a thorough understanding of marketing research procedures. Furthermore, the detailed 'table of content' allows for easy navigation through chapters, covering topics like sampling techniques, survey design, and data mining. By focusing on real-life case studies and examples, the book illustrates the application of research in marketing strategy formulation and decision-making. With the evolving digital landscape, the ninth edition includes contemporary research tools and techniques, such as online surveys and data analytics, making it a vital resource for mastering modern marketing strategies. LSI contextually, this text discusses the intersection of analytical skills and marketing acumen, promising a holistic understanding of the market research field. This book, bundled with a cheap solution manual, offers an affordable educational package.
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