MKTG(10th Edition)
Authors:
Charles W. Lamb, Joe F. Hair, Carl McDaniel
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0357127803, 978-0357127803
Book publisher: Cengage Learning
Book Price $0 : MKTG by Charles W. Lamb, Joe F. Hair, and Carl McDaniel is a foundational marketing textbook focusing on the key principles and strategies required in modern marketing. In its 10th edition, this book continues to offer an enriched understanding of the core concepts of marketing through a student-friendly and practical approach. The textbook deeply explores topics such as consumer behavior, marketing research, product strategy, pricing, distribution channels, and promotional planning. It is noted for making complex marketing principles accessible through a structured table of content that allows for ease of navigation and comprehension, facilitating learning and retention. The solution manual and answer key accompanying this edition enhance its effectiveness as a learning tool by providing practical exercises and solutions that enable students to apply theory to real-world scenarios. These resources are particularly useful in developing analytical and problem-solving skills essential for marketing professionals. The textbook has been well-received for its concise yet comprehensive coverage of essential marketing concepts, making it a preferred choice for instructors and students alike. Its application-based approach makes learning marketing engaging and relevant, ensuring that students are prepared for today’s dynamic marketing environment. LSI Keywords related context: MKTG is relevant in courses centered on advertising strategies, consumer analysis, market analytics, and digital marketing trends. With its focus on modern marketing dynamics and practical application, this book serves not only as an academic resource but as a bridge to professional marketing excellence. Thanks to its cheap availability online, students can enhance their learning without financial strain.
Customers also bought these books
Financial and Managerial Accounting - 11th Edition
Jonathan E. Duchac
ISBN: 9780538480901, 9781111525774, 538480890, 538480904, 1111525773, 978-0538480895
$0 $39.50
MKTG Principles Of Marketing - 12th Edition
Charles W. Lamb
ISBN: 1337407585, 9781337407588
$0 $19.53
MKTG Principles Of Marketing - 11th Edition
Charles W. Lamb
ISBN: 1337116807, 9781337116800
$0 $12.30
Database Systems A Practical Approach To Design Implementation And Management - 3rd Edition
Thomas M. Connolly
ISBN: 0201708574, 978-0201708578
$0 $7.75
Sports Marketing A Strategic Perspective - 6th Edition
Matthew D. Shank
ISBN: 0367141655, 978-0367141653
$139.99 $199.99
Essentials Of Health Care Marketing - 3rd Edition
Eric N. Berkowitz
ISBN: 0763783331, 978-0763783334
$0 $9.99
Essentials Of Health Care Marketing - 2nd Edition
Berkowitz
ISBN: 144961745X, 978-1449617455
$0 $29.99
Logistics Management And Strategy Competing Through The Supply Chain - 6th Edition
Alan Harrison
ISBN: 1292183683, 9781292183701
$0 $22.00
The Sustainable Business Book Building A Resilient Modern Business In Six Steps - 1st Edition
Kevin Duncan
ISBN: 1911687808, 978-1911687801
$0 $5.00
Basic Finance An Introduction to Financial Institutions, Investments and Management - 11th Edition
Herbert B. Mayo
ISBN: 1285425790, 1285425795, 9781305464988 , 978-1285425795
$0 $7.14
Behavior Change In The Human Services - 6th Edition
Sundel
ISBN: 0761988696, 9780761988694
$0 $39.00
Measuring Esg Effects In Systematic Investing - 1st Edition
Arik Ben Dor
ISBN: 1394214782, 978-1394214785
$0 $13.66
Database Systems A Practical Approach To Design Implementation And Management - 3rd Edition
Thomas M. Connolly
ISBN: 0201708574, 978-0201708578
$0 $7.75
Database Systems Design Implementation And Management - 7th Edition
Peter Rob
ISBN: 1418835935, 978-1418835934
$0 $3.09Popular Among Students
An Introduction To Quantum Computing Algorithms - 1st Edition
O. Pittenger
ISBN: 1461271274, 9781461271277
$0 $63.34
Foreign Exchange The Accounting Economics And Control - First Edition
Willey
ISBN: 0930950003, 9780930950002
$0 $4.97
Quantum Mechanics Principles And Formalism - 1st Edition
R McWeeny
ISBN: 0080167624, 9780080167626
$0 $51.00
Motorcycle Vagabonds Around The World Part 1 The Americas New Zealand And Australia - 1st Edition
Motorcycle Vagabonds
ISBN: 1533187053, 978-1533187055
$0 $14.99
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
MKTG Principles Of Marketing - 13th Edition
Charles W. Lamb
ISBN: 0357127811, 0357127889, 9780357127810, 9780357127889
$0 $37.01
MKTG14 Principles Of Marketing, - 14th Edition
Charles W. Lamb
ISBN: 0357929339, 9780357929339
$56.06 $80.08
MKTG Principles Of Marketing - 12th Edition
Charles W. Lamb
ISBN: 1337407585, 9781337407588
$0 $19.53
MKTG Principles Of Marketing - 11th Edition
Charles W. Lamb
ISBN: 1337116807, 9781337116800
$0 $12.30
MKTG Principles Of Marketing - 3rd Canadian Edition
Charles W. Lamb
ISBN: 0176530916, 9780176530914
$0 $6.23
MKTG Principles Of Marketing - 8th Edition
Charles W. Lamb
ISBN: 1285432681, 1305436997, 9781285432687, 9781305436992
$0 $9.97
Rubber An American Industrial History - 1st Edition
Quentin R Skrabec Jr
ISBN: 0786469986, 978-0786469987
$0 $16.98
Programming And Operating Cnc Routers Workbook - 1st Edition
Mike Lynch
ISBN: 1492998877, 978-1492998877
$0 $37.00
Essentials Of Global Marketing - 1st Edition
Subhash C. Jain
ISBN: 0971313040, 9780971313040
$0 $59.35
Biomedical Engineer By Day Chef By Night Recipe Notebook To Write In Your Own Recipes 120 Pages 6x44 - 1st Edition
John John
ISBN: 979-8800371376
$0 $5.50
Take Charge And Move Out The Founding Fathers Of TACAMO True Believers And The Rise Of Navy Strategic Communications - 1st Edition
Lewis McIntyre
ISBN: 1636241549, 978-1636241548
$0 $23.87
The Definitive Business Plan The Fast Track To Intelligent Business Planning For Executives And Entrepreneurs - 1st Edition
Richard Stutely
ISBN: 0273761145, 0273762907, 9780273761143, 9780273762904
$0 $30.20Customer Reviews
Trusted feedback from verified buyers
October 1, 2023
September 10, 2023
August 15, 2023
July 2, 2023
June 25, 2023