Services Marketing(3rd Edition)
Authors:
Dwayne Gremler
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 007716931X, 978-0077169312
Book publisher: Mc Graw Hill Education
Book Price $0 : Services Marketing by Dwayne Gremler offers a comprehensive exploration of the unique challenges and methodologies involved in marketing intangible goods and experiences. This third edition enhances its predecessors by incorporating fresh insights into the formulation of strategies that prioritize customer engagement and satisfaction. The book delves deeply into core themes like service quality, customer relationship management, and value co-creation. Key chapters, as often found in the detailed table of contents, focus on developing service solutions and tailoring marketing strategies to meet consumers' evolving needs. It provides a concise solution manual that assists students and professionals alike in applying theoretical frameworks to real-world scenarios. By engaging with case studies and practical examples, readers are supported in understanding what drives service success and customer loyalty. The answer key included is a pivotal resource for those seeking to test their understanding of key concepts and methodologies. This edition encapsulates significant advancements in technology affecting the service sector, emphasizing the imperative of adapting marketing strategies in today’s digital age. Reception of the book remains highly favorable, lauded for its clarity and practicality. With a robust academic approach, Gremler's work remains an indispensable resource for marketing students and professionals aiming to thrive in service-oriented industries. The book provides cheap, reliable explanations that help ease the burden of expensive tutoring.
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