Services Marketing(4th Edition)
Authors:
Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1526847809, 978-1526847805
Book publisher: McGraw-Hill Education
Book Price $0 : The book 'Services Marketing' by Alan Wilson, Valarie A. Zeithaml, and Mary Jo Bitner is a comprehensive guide that explores the unique characteristics and strategies involved in marketing services. In its fourth edition, the text delves into essential themes such as customer relationship management, service quality, and service design. The authors, acclaimed experts in marketing, provide an in-depth analysis of how traditional marketing principles need to be adapted to fit the intangible nature of services. Key concepts like the service marketing mix, also known as the 7Ps (Product, Price, Place, Promotion, People, Process, and Physical Evidence), are masterfully explained, offering readers a thorough understanding of how these strategies can be employed to enhance customer satisfaction and competitive advantage. A solution manual is available, providing additional insights into complex scenarios presented in the text. Readers will also find an Answer Key useful for self-assessment of their mastery over critical chapters. The table of content is structured to guide professionals and students through foundational to advanced concepts, making it an ideal resource for academic and practical settings. This foundational text is praised for its clarity, comprehensive coverage, and essential insights into service industries ranging from healthcare to hospitality. This book provides a cheap yet comprehensive solution manual perfect for students on a budget.
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